Hotel Goodwin / Velvet Buffalo

Location: 500 Public Avenue, Beloit, WI 53511
Style: Boutique hotel blending historic architecture with bold, modern design
Best For: Upscale hotel scenes, stylish dining experiences, intimate luxury interiors
Website: https://www.hotelgoodwin.com/

Striking Exterior
A restored early 20th-century brick facade with large industrial-style windows, blending historic charm with contemporary elegance.

Sophisticated Interiors
Each of the 34 guest rooms features custom furnishings, high-contrast decor, curated artwork, and turntables with vinyl collections, adding a unique, design-forward aesthetic.

Luxury Bathrooms
Glass-walled rainfall showers, sleek black fixtures, and refined tilework provide a chic, high-end backdrop.

Velvet Buffalo Modern Italian Restaurant
The hotel's on-site restaurant features exposed brick walls, warm wood tones, and mid-century-inspired furniture, making it an ideal setting for elegant dining and cocktail scenes.

Photos © Hotel Goodwin & Visit Beloit